A successful case study that remains a perfect example of the added value that FM Consulting can bring to property projects.
At FM Consulting Realty Group, we have two main lines of business. On the one hand, we offer a consultancy service for developers and investors who are looking for a local professional to manage their property projects in Marbella and on the Costa del Sol, as well as take responsibility for marketing them. On the other hand, we offer a property management service for tourist apartments, a line of work that has been a great support in certain periods and which allows us today to offer something different in the property sector.
On many occasions, we have acted as developers to carry out our own successful projects, and this experience allows us to perfectly understand the issues and interests of the developers who contact us. Amongst the services that we offer at FM Consulting, we also offer a complete project management service, which includes the development of the property and its subsequent marketing and sale.
WE WANT TO TELL YOU WHAT MAKES US DIFFERENT AS REAL ESTATE ADVISORS AND PROFESSIONALS OF THE SECTOR IN MARBELLA AND THE COSTA DEL SOL
Since we first started our business, we have aimed to focus on the second-home market. As a result, we have developed professional relationships mainly with international clients, and this has enabled us to develop our services and expertise to the point of positioning ourselves as specialists in the field. Furthermore, we also collaborate with sales partners both locally and internationally, which allows us to reach further and achieve better results.
By working both in the development of properties and their subsequent management, we have been able to develop a successful and replicable working formula. This strategy has enabled us to provide added value not only for the developer in selling their properties, but also for the future property owner with the chance to derive extra rental profit.
The stand-out example of the success of this strategy is the Cortijo del Mar Resort. This resort is a development of 250 properties that FM Consulting rescued in 2008 when the original developer had to abandon the project, with FM Consulting previously involved in the marketing phase of the development.
“We have made the most of our expertise to provide added value to the property sector.”
When the economic crisis hit, pre-sales disappeared and so too did the profitability of the project. Then, in 2009, with the completion of the development, the sales strategy carried out by FM Consulting focused on boosting sales by equipping the complex with the necessary extras to create a resort with rental management services.
“The rental system fed back directly into the sale of homes in the complex.”
As a result, during the following years, the large majority of the properties at the Cortijo del Mar Resort were sold by offering this rental management service as an added extra. And this strategy is perfectly replicable for other FM Consulting projects in the future. Ultimately, the success of the development has enabled us to stand out as expert property consultants with 30 years of experience in the sector, guiding developers and investors interested in property assets and future property developments in Marbella and the Costa del Sol.
WHAT MAKES US DIFFERENT AS REAL ESTATE ADVISORS?
WE CARRY OUT REAL ESTATE MANAGEMENT PROJECTS AND ITS MARKET LAUNCH GETTING POSSIBLE ADDED EXTRA VALUE.
What makes us different is that, whether it be project management services or the marketing of developments, our company is able to offer this strategy and add value to the client wherever they need it. This way, we can make a valuable contribution to property developments and condition them for their subsequent management as tourist rental properties. This strategy provides our clients with the opportunity to achieve better sales results during the marketing phase and also offers the future owners the chance to earn increased profit on their new property.
